Learn More about Mobile First Index
You are probably aware that Google has already started working on mobile first index. If this is something you haven’t heard of, realize that mobile version websites will be given preference as compared to their desktop counterparts by Google when it comes to ranking signals. This comes as no surprise considering that a big percentage of users on Google have ditched desktop in favor of mobile devices when searching online. This essentially means that your roofing website will be lagging behind if it was to overlook the new algorithm. Keep in mind that even if many of your clients never search for your roofing company using mobile devices, you can’t afford to disregard mobile first index for the reason that it will now be part of good SEO practices. Outlined below are pointers to help you know of changes that your website needs.
Truth be told, one of the things that users expect when online is for a website to load in the shortest time possible. It would thus be prudent to ensure that your website is considerate of this because it is helpful in terms of mobile ranking and you will be glad to know there are a number of things you can do to make this a reality. Optimizing images to smaller sizes is advised reason being large one do slow down sites. In the event that your source code contains characters that are in some way unnecessary, the best thing to do would be to do away with them in a fashion that does not interfere with functionality. Browser caching is something you can leverage on since they store resource files from website that can be used to make the experience quicker. Reduction of redirects also helps in achieving the same because they’re known to cause reloading of the website and by so doing making the process slower.
Lead generation is an important component but pop-ups are a sure fire way of interfering with this. Pop-ups are actually known to frustrate many users and it doesn’t take long before they leave and the high bouncing rate could prove costly due to decreased rankings. It would thus be good to ensure that you do away with pop-ups for your mobile site.
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